Not the world. Not the person beside you. Not the imaginary version of yourself you keep promising you’ll become.
02 // TEST
DID YOU GIVE IT EVERYTHING?
You already know the things in your life you keep negotiating with. You know the pattern:
COMPROMISE → ROT → SURRENDER
There will be no excuse, at the end of your days, for having lived a life of quiet desperation.
03 // DIRECTIVE
BECOME WHO YOU ARE. DARE TO BELIEVE.
You don’t need to be a hero. You need to be accountable to yourself.
04 // PERSONAL
SO LISTEN FOR A MINUTE.
I’m not the fastest, nor the strongest. I’m not the tallest, nor the fittest. I’m not getting any younger. I have a long list of personal failures and weaknesses, and the long-term effects of several injuries whispering limitation every day. This is going to be brutal, but:
05 // CREED
I AM NOT MOVED BY WHAT I SEE.
I AM NOT MOVED BY WHAT I FEEL.
I AM MOVED ONLY BY WHAT I BELIEVE.
I’ll die before I quit. And you know what? It’s already done. I just gotta do it.
06 // TAKE IT WITH YOU
TAKE THE MESSAGE WITH YOU.
Read my story. Follow the boys’ 24-hour side quest. Watch the world-record attempt unfold. If this hits home, get on board. Back the message. Follow the attempt.
You already know the thing. Get it done. Close the loop.
01THE STORY
THE WORLD RECORD STARTS HERE // FINISH THE WORK IN FRONT OF YOU.
99:59 WAS ONLY THE BEGINNING.
The clock rolled over. The work didn’t. 99:59 started because I wanted to know what happened when the SkiErg clock ran out of digits. That became the rule: when the novelty is gone, when nobody is watching, when discomfort has had enough time to make a convincing argument — continue anyway. One million metres is that principle taken to its logical extreme.
VIDEO // PLACEHOLDERWHY I’M GOING AFTER ONE MILLIONTHE ROAD TO ONE MILLION // SHORT STORY
THE THING I HAVE TO SETTLE
THE DECISION IS ALREADY MADE. WHAT REMAINS IS THE WORK.
I’ve done big things and I’ve left things unfinished. Both are true. The world record matters because it puts that contradiction in one place where I cannot intellectualise it, move on from it, or hide behind the next idea. Train. Turn up. Keep moving. Finish.
CHARACTER // WHAT I ACTUALLY MEAN
THE INPUT DEFINES CHARACTER, NOT THE OUTPUT.
Output tells you who performed better. It does not tell you who spent more of what they actually had. Talent, genetics, age, history and circumstance all shape the number on the screen. Character is whether I used the capacity available to me — effort, discipline, preparation and persistence. I am the benchmark, not the world.
“Why should I think even if I hold a world record that there aren’t a million people more physically capable than me?”
THE SKIERG IS MINE. WHAT’S YOURS? You already know the thing you’ve left undone. Pick it back up. Finish the work.
FILE 01 // JARED ANSWERS
WHAT IS 99:59?
99:59 is an ideal. It started when a guy called Ange brought a couple of SkiErgs into First Place Fitness. I watched him ski for 90 minutes, looked at the clock and realised there wasn't room for a third digit in the minutes. So I got on to see what happened after 99:59. It rolled back to zero. The work didn't disappear. That stuck with me. Now 99:59 means choosing the hard road on purpose: willful suffering, relentless forward progress, making the flesh obedient and training myself so that when pressure comes, my yes is yes and my no is no. I still stop at 99:59. Over time that last second became a private reminder of why I train in the first place: not to worship a number or squeeze glory out of a clock, but to know I did the work I said I would do, and to keep the achievement in its proper place.
ROAD TO ONE MILLION99:59 // FINISH THE WORK IN FRONT OF YOU
02THE 24-HOUR
BEFORE I ASK MY BODY FOR FIVE DAYS, WE ASK IT FOR ONE.
24 HOURS. TWO BOYS. ONE DAD. NO EASY OUT.
Levi and Caleb share the RowErg for a full 24 hours. I ski beside them for the full clock. They’re putting real work behind opportunities they want; I’m putting a serious ultra-endurance rehearsal on the board before December. If the day is there, I’ll have a crack at the 24-hour SkiErg record as well.
WHEN THE CLOCK STARTS24 OCT 2026 // 07:00 NZT
THE JOB24 HOURS // FINISH 25 OCT 07:00
WHERE WE PUT IT ON THE LINEHAMILTON LAKEFALLBACK // SNAP FITNESS HAMILTON EAST
Make a commitment. Manage discomfort. Solve the problem. Support the team. Ask for help when something is genuinely wrong. Finish what you said you would finish. That lesson is worth more than the money.
03THE WORLD RECORD
1,000,000 METRES // WORLD RECORD ATTEMPT // 1–5 DEC 2026
THE ROAD TO ONE MILLION.
OBJECTIVE 01 // SECURE THE SKIERG RECORD
1,000,000M SKIERG WORLD RECORD
First line to fall: Jarry Newby’s 1,000,000m SkiErg world record of 6d 16h 29m 16s.
PRIMARY OBJECTIVESKIERG // 1,000,000M
OBJECTIVE 02 // TAKE THE OUTRIGHT ERG BENCHMARK
FASTEST 1,000,000M // ROWERG OR SKIERG
Then keep moving: beat Christophe Grandjean’s 4d 20h 49m 30.1s RowErg time — the fastest recorded million metres across Concept2’s RowErg and SkiErg disciplines.
ULTIMATE OBJECTIVEOUTRIGHT 1M // THE HUNT
WHAT YOU’RE ACTUALLY BACKING // THE WORLD RECORD
“If I can do it, you most certainly can.” Backing the world record attempt helps me execute the million properly. Backing 99:59 gives the message a chance to keep moving after the metre counter stops.
INSTANT BACKING // WORLD RECORDPUT SOMETHING BEHIND THE WORLD RECORD.
WORLD RECORD // PARTNERSHIP ROUTESHOW DO YOU WANT TO SHOW UP?
Don’t start with a logo position. Start with what you want the world record partnership to do. Pick the closest route below, then build the actual package around the outcome.
01WHOLE ROAD // PRIMARY PARTNER
LEAD THE CAMPAIGN
For a brand that wants the strongest association with the entire world record campaign: prominent campaign positioning, livestream and website presence, on-body / SkiErg placement, category exclusivity where it makes sense, and a custom activation built around the outcome you actually want.
02DAY // MILESTONE // FINAL PUSH
OWN A MOMENT
Own something people can actually remember: a race day, the final 100,000 metres, a major milestone, a livestream segment, the final push, or another defined moment that can carry your name and story instead of becoming background-logo wallpaper.
03FUEL // GEAR // TECH // VENUE
PUT YOUR PRODUCT IN THE ATTEMPT
If your product can genuinely help get the attempt done, put it to work. Fuel, hydration, apparel, recovery, filming, technology, equipment, venue or command-post support can be integrated as something visibly used — not merely displayed.
04TELL ME WHAT YOU WANT TO ACHIEVE
BUILD SOMETHING CUSTOM
This is the default when the fit is right. Tell me what result you want from the partnership, what matters to your brand and what you can bring. If we align, we build the partnership around something useful rather than forcing it into a pre-made tier.
WHAT CAN A PARTNERSHIP INCLUDE?BUILD FROM REAL ASSETS.
“WHEN THE ONLY THING REQUIRED IS DAYS TO THE FINISH LINE, AND THERE IS NOTHING LEFT BUT PERSISTENCE...”
“...THEN YOUR RACE IS A MEASURE OF CHARACTER, NOT TIME.”
That’s the thing I want to give away when I’m done. I want to be an inescapable testament to the doctrine of grit and perseverance, to carry the necessary gravity my message requires, and continue to do so, so I can credibly challenge whoever I’m blessed to get my message in front of:
DARE TO BELIEVE!
BE COURAGEOUS.
Go after the giant standing in the way of your freedom, and the scavenger that has nipped at your heels and hindered progress all your life.
UNBURDEN YOURSELF.
From the nagging weight that is the difference between who you are and who you know you can be.
YOU LOSE NOTHING BY GIVING EVERYTHING.SO BECOME THE HERO OF YOUR STORY.BE THE MAN OR WOMAN YOU KNOW YOU’RE CALLED TO BE.
INSTANT BACKING // WORLD RECORD + 99:59PUT SOMETHING BEHIND IT. RIGHT NOW.